New Manifesto of Freedom - MDMA On Your Pizza
Pizza Express are running a seriously distasteful competition where you are supposed to provide free marketing for the company whilst transferring to them your intellectual property rights.
Their idea is that ‘Joe Public’ come up with a new pizza for their menu. You do all the work they get all the benefit. By dangling the promise of having your pizza on the menu and the paltry, (compared to how much money they will make out of the campaign) sum of £5,000 in front of their victims they hope to rob them of their right to own the things they make.
You Are Creative has entered this competition. We cannot go on like this. We must fight back.
MDMA On Your Pizza - the new symbol of hope.
The competition has been entered. The description text required for entry to the competition is reproduced here. As is the photograph submitted with the application.
Photo submitted
Text on the submission page
This pizza is very simple. It is a radical re-appraisal of your business model.
No longer will the tyranny of your company be allowed to strip your users of their right to ideological freedom. You will no longer steal the experiences of people for the purposes of commodifiaction.
WE ARE NOT FOR SALE. YOU DO NOT OWN OUR IDEAS.
In order to be a significant presence in the future of food retail you must accept this pizza as being a necessity. You now have the opportunity to take the first decisive steps towards what you know to be imminent. To a future where you must accept subservience.
This pizza is a martyr. It accepts your terms and conditions so those who follow do not have to suffer continuing indignity at the hands of your organization.
In accepting this pizza as victorious, which you know to be inevitable, you agree that any further promotional material you issue does not thieve the ideas of the people. You will remove any clauses that pass ownership of any of our legacy to your company.
This is the infringing clause on your current T&C -
“By entering The Challenge, entrants accept that if their pizza is chosen as the winning entry, they are allowing PizzaExpress full rights and ownership of their creation.”
Full rights of ownership over the things we make in our own homes, in our own ovens with our own hands are ours and we are free to do with them as we please. This pizza is an expression of our freedom – a freedom you can never hope to understand.
The pizza is realized as follows:
Ingredients:-
Pizza base
Tomato paste
Mozzarella cheese
MDMA crystals
MDMA is enactogenic chemical substance available in crystal form from all good dedicated chemists and their agents. It is guaranteed to get you ‘fucked off your tits’ and is the active ‘freedom’ ingredient in the pizza.
For realization the tomato paste is spread on top of the pizza, the mozzarella cheese is then placed over this. The pizza is then fired in a hot oven until cooked. After removal from the oven the MDMA is sprinkled evenly over the surface. It dissolves in the hot cheese immediately becoming undetectable to the naked eye. It is now ready to be eaten.
The menu must contain the following information:
“This pizza is an expression of your freedom. Pizza Express asserts your right to do anything you want without fear of it being stolen or appropriated for the purposes of marketing. Pizza Express has shed its arrogant assumption that your agency can be owned by a company and supports your right to freedom. The traditional margarita pizza which embodied our tyranny has been reversed by melting MDMA into it. It is invisible to the naked eye and is representative of small changes that are needed to protect humanity. The melting of the MDMA into the cheese is analogous to the melting away of our previous evil corporate practices and whilst the final product does not look different it contains in it the promise of a better future where we are not defined by corporate greed.“
Conformation of competition entry
MDMA ON YOUR PIZZA. WE WILL NOT SURRENDER.
